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Aug 3, 2017
Dan Rose, Content Creator at SkillPath
Social media monitoring isn’t just a “should do” thing these days, it’s a critical “must do” that needs a plan and procedures attached. Conversations are going on about your brand and company—whether you’re participating in them or not.
If you’re not listening, you’re making a huge mistake that will eventually hurt your company. It’s your obligation to stay tuned in to what people are saying about you for two reasons. First, so you can respond directly to them. Second, so you can better understand your customers, developing trends and problems brewing.
When reading social media posts and blogs, it may be difficult to know what’s really being said. Written comments are the hardest to decipher since there’s no tone of voice, facial expression or body language to help you interpret the meaning. Sure, emoji’s help if they’re there, but oftentimes, they’re not.
It’s important that you:
Here’s how:
Select the right tools for your strategy. Step #1 above will determine what you need from a social monitoring tool Deciding the type of data you need to reach your business objective will help you understand whether you need analytics, historical data, charting capabilities, integration with existing systems, free or paid, etc. You’ll want to do a lot of homework.
Dan Rose
Content Creator at SkillPath
Dan Rose is a content creator at SkillPath who uses his experience from a 30-year writing career to focus on timely events that impact today’s business world.
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