3 Ways Smart Businesses Get High-Quality Customer Feedback

A crucial aspect of customer service is gauging consumers’ thoughts and feelings on the overall company and the products and services it sells. Therefore, employees should regularly inquire about customer feedback to truly understand how the business can improve its offerings, experience and mission. While there is no question that a greater percentage of these interactions are coming through social media, it’s foolish to ignore other channels. Today, especially with older demographic customers, your company can gain these assessments through surveys, comment boxes and in-person interactions.

Afterwards, once you get customer feedback, make sure customers know that your management will hear their views, questions, ideas and complaints. Let them know their comments are important and will be taken into consideration in the future … the near future!

Online testimonials

Companies are always looking for ways to improve their reputation. Businesses can use positive feedback for online customer testimonials. These honest reviews can act as referrals for other consumers, giving them helpful advice about certain products or services. Remember, it is critical to get client approval beforehand if you use their testimonial. Without authorization, you may see your reputation hurt by angry consumers.

Send a personalized email

For digital suggestions, businesses often have an automatic reply system set up to thank customers for their input. However, to make consumers feel even more valued, companies can send additional, more individualized emails. Tell your customer how their recommendation helped make your processes better. You obviously don’t have to be specific, but let the customer know you heard them. Simply sharing that their feedback was brought up in a business meeting or between colleagues will show clients that the company listened.

Reward them for honest customer feedback 

It takes both time and effort for consumers to share their opinions on a company and its offerings. These recommendations and sentiments are extremely valuable. Companies can use them to identify a client need the business can fill. To thank customers for their feedback, organizations can use a reward-based strategy. Businesses can give out different prizes based on the depth of the comments and ability for the company to use them in the future. This action encourages consumers to continue sharing their evaluations for the organization to take into consideration.

Businesses should always be open to honest customer feedback. These assessments are a strong way for companies to see how well they are performing with their audience. And, also how they can improve over time. By posting online testimonials, sending individualized messages and rewarding consumers who share their opinions, organizations can continue to grow their client base, as well as the success of their products and services.