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Jun 20, 2024
Janet Mayer, Digital Marketing Specialist
Regardless of industry or target audience, the success of your business largely relies on its prevalence online. And a big factor determining its prevalence is ad quality, which can affect where your ad appears in search results or whether it even shows up at all. The effectiveness of your ad depends on its quality score, which considers three main components:
The keywords you use play a huge role in determining the quality score, so it’s crucial to create ads that match what people are searching for. And, if used properly, AI can help.
In January, Google introduced Conversational Experience in Google Ads (CEGA), a tool that uses chat boxes to help create a new paid search campaign. It’s powered by Gemini AI, and based on the URL you supply, it will generate keywords, headlines, descriptions and suggest images and sitelinks. The goal here is to show more relevant ads which should help drive sales and improve your customer experience.
The conversational experience can help you navigate through the constant trial-and-error that is social media and SEO to create an ad campaign that targets the right customers. The steps for using CEGA to create a campaign are fairly intuitive once you get started, but here are some tips and tricks for getting the most out of the program.
The CEGA program was developed for all skill levels, and it’s a great way for beginners to learn how landing pages and keywords work to promote your product. AI in general can be a useful tool when it’s used appropriately, but remember to never include proprietary information about your company in your prompts, as AI is not totally secure.
Rely on your knowledge to adjust the output, and you’ll likely find more success in your paid search campaigns.
Janet Mayer
Digital Marketing Specialist
Janet Mayer has been with SkillPath for 21 years as a Digital Marketing Analyst. Her expertise and knowledge in Google trends and PPC is invaluable.
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